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About Us

 

Welcome to Shades of Africa, where culture meets fashion! We're a social enterprise dedicated to promoting African heritage and supporting local communities through sustainable fashion and education initiatives.

Our story began twenty- One (21) years ago with a passion for African culture and a desire to make a positive impact. We believe that fashion can be a powerful tool for social change, and we're committed to empowering artisans and preserving traditional techniques. 

At Shades of Africa, we're proud to offer a curated selection of handcrafted clothing, accessories, fabrics, artwork and home decor items that showcase the beauty and diversity of African design. From vibrant textiles to intricate patterns, every piece in our collection tells a story and supports a community.

Our mission is to:

- Promote African culture and heritage through fashion and education
- Support local communities and artisans through fair trade practices
- Empower women, men and youth through skills training and economic opportunities
- Foster sustainable fashion practices that reduce waste and promote environmental responsibility

We're grateful for the support of our customers, partners, and friends who share our vision and values. Together, let's celebrate the Shades of Africa brand and create a more vibrant and equitable world!

Explore our collection, View our Online Catalog with over 20,000 products and learn about our impact, and join our community today!"
Thank you.
www.shadesofafricajm.com
Updated: August 17, 2024